MidWife Match

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MidMatch: Smart matchmaking for expectant parents
Challenge
Midwifery care in the U.S. and Canada is limited by a shortage of certified midwives, inconsistent regulations, and a hospital-focused healthcare system. Expectant parents, especially in rural areas, struggle to find care, leading to overburdened hospitals, increased interventions, and reduced birth autonomy. Lack of awareness further limits informed choices.
Goal
The goal is to make midwifery care more accessible, ensuring expectant parents can easily find trusted professionals who align with their needs and birthing preferences. By improving awareness, transparency, and connection, we empower families with the support and autonomy they deserve throughout pregnancy, birth, and postpartum care.
Solution
Our solution is a digital platform that connects expectant parents with certified midwives, doulas, and birth support professionals. Using smart matchmaking, it considers location, preferences, and medical needs to provide personalized recommendations. With detailed profiles, availability tracking, real-time chat, and educational resources, the platform simplifies the search process, making maternity care more accessible, informed, and tailored to each family’s needs.
GAllery






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